Archive for the ‘Tim Cook’ Category

CookPhil Schiller, Apple, in front of iPhone line-up

October 4, 2011    2:52pm

Along with Apple’s new (on the inside) iPhone 4S announced on Tuesday, the Cupertino, Calif., tech giant also announced that the iPhone 4 price was dropping down to $99 and the 3GS was moving to a price of free.

Yeah, that’s right, free, zero, zip, zilch, nada — as long as you sign-up for a two-year contract.

But is a free iPhone actually a good deal? That would depend on how you look at it.

For one, free phones are less expensive than a phone that costs from $99 to about $400. A free iPhone might allow some consumers to pick up a smartphone for the first time, maybe because they never wanted to spend or couldn’t afford to pay $100 or more for a phone.

At the same time, there will still be the need for a data plan, which isn’t a small expense month after month.

And anyone looking to buy a new smartphone (whether iOS, Android, BlackBerry or Windows Phone) should keep in mind that just about all of the hardware companies out there engineer obsolescence into their devices, in part as a reason to get people to buy new gadgets every year or two.

The iPhone 4, just about a year and a half old, will run Apple’s iOS 5 operating system, but it won’t be able to run Siri, Apple’s new voice commanded personal assistant software.

Only the iPhone 4S will run Siri. So, in some ways, the soon-to-be $99 iPhone 4 can’t do all the iPhone 4S can do simply due to hardware limitations.

This is all part of the progress of consumer electronics. That being said, the lifespans of smartphones and other gadgets is something consumers should keep in mind when deciding what to buy.

The iPhone 3GS, now more than 2 years old, will run iOS 5 but like this iPhone 4, it won’t run Siri.

At some point, it’s a sure thing that the iPhone 4 and the iPhone 3GS will get left behind for other software updates just as Apple stopped releasing updates for the first generation iPhone with the release of iOS 4 and the iPhone 3G with the release of iOS 5.

The iPhone 4 and the iPhone 3GS, at their new lower prices, will come with 8-gigabytes of storage memory. The 4S will be offered with 16-gigabytes for $199, 32-gigabytes for $299 or 64-gigabytes for $399.

Nonetheless, Apple’s now providing a broader lineup of iPhones than it ever has before and hitting just about every price point out there — except for the prepaid market.

Apple Chief Executive Tim Cook wrapped up Tuesday’s Let’s talk iPhone event in saying “when you look at each of these, they’re great and fantastic and industry leading in and of themselves … But what sets them apart and puts Apple way out front is how they’re engineered to work together so well. I am so incredibly proud of this company and all of the teams that worked so hard to bring all of the innovations you’ve seen today to reality.”

The inevitable reality is that not everything can move forward toward the future, especially with electronics, and while the iPhone brand itself continues to march on, older models will someday become antiques.



Tuesday October 4th, 2011

October 4th, 2011

10 + 4 +2+0+1+1 = 18 = the iPhone 4S’ life lesson number and personal year (from October 4th, 2011 to October 3rd, 2012) = People going crazy for the iPhone 4S .  iPhone 4S madness.

18 year + 10 (October) = 28 = the iPhone 4S’ personal month (from October 4th, 2011 to November 3rd, 2011) = Super.  Bold move.

28 month + 4 (4th of the month on Tuesday October 4th, 2011) = 32 = the iPhone 4S’ personal day = Blockbuster.  Mainstream.  Gadget.  Gizmo.  Gimme.  Must have.  Gotta have it.  America.  Americans. 




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24 August 2011 Last updated at 20:31 ET

Apple founder Steve Jobs has resigned
as chief executive of the technology giant and will be replaced by its chief
operating officer Tim Cook.

Mr Jobs, who underwent a liver transplant following pancreatic cancer, said
he could no longer meet his chief executive’s duties and expectations.

The Silicon Valley legend will become chairman of the firm.

The 55-year-old has been on medical leave for an undisclosed condition since
17 January.

In a short letter to the board of Apple, Mr
Jobs wrote: “I have always said if there ever came a day when I could no longer
meet my duties and expectations as Apple’s chief executive, I would be the first
to let you know.

“Unfortunately, that day has come. I hereby resign as chief executive of

“I believe Apple’s brightest and most innovative days are ahead of it. And I
look forward to watching and contributing to its success in a new role.

image of Rory Cellan-Jones
Analysis Rory Cellan-Jones Technology correspondent

This is a sad day for Apple and for the whole technology industry, as its
most charismatic and successful leader of recent years brings down the curtain
on an extraordinary career.

Steve Jobs addressed his brief letter of resignation not just to his
company’s board but to the Apple community – and millions worldwide will feel he
was talking to them.

Forceful bosses whose personalities shape everything about their businesses
are going out of fashion these days, for good reason many would say.

But Steve Jobs is a rare example of a chief executive who is synonymous with
his company, a perfectionist who obsesses over every detail and has been the
public face of just about every major product launch in the past decade.

It’s difficult to imagine Apple without him – but he’s leaving having revived
what was an ailing business when he returned in the late 1990s, and turned it
into the world’s wealthiest company and one which has done more than any other
in recent years to shape consumer technology.

“I have made some of the best friends of my life at
Apple, and I thank you all for the many years of being able to work alongside

Apple board member Art Levinson paid tribute to Mr Job’s contribution to the
company: “Steve’s extraordinary vision and leadership saved Apple and guided it
to its position the world’s most innovative and valuable technology

‘Hugely successful’

Analysts said the move was not unexpected, and would have little impact on
the day-to-day running of the company.

“Steve is [still] going to be able to provide the input he would do as a
chief executive,” said Colin Gillis at BGC Financial.

“But Tim has been de facto chief executive for some time and the company has
been hugely successful. The vision and the roadmap is intact.”

However, Apple shares slid in after-hours trading, suggesting that some
investors were less confident of the company’s prospects without Mr Jobs at the

Mr Jobs is widely seen as the creative force that has driven Apple to become
one of the world’s biggest companies.

Thanks to innovative and hugely popular products such as the iPod, the iPhone
and more recently the iPad, Apple has become one of the most sought after brands
in the world.

In the three months to the end of June, the company made a profit of $7.3bn
on revenues of $28.6bn. It sold more than 20 million iPhones in the period and
9.25 million iPads.

Revolutionary products

Mr Jobs started Apple in the 1970s and its Macintosh computers became hugely
popular in the 1980s.

In 1985, Mr Jobs left the company after falling out with colleagues, only to
return in 1996 and begin Apple’s transformation by launching the colourful iMac

The iPod, which revolutionised the personal music-player market and spawned
myriad copycat devices, was launched in 2002 and lay the foundations for the
company’s success over the past decade.

Next came the iPhone, which similarly revolutionised the smartphone market,
while the iPad confounded some initial scepticism to prove hugely popular.

Many versions of these products have been launched while Mr Jobs has been on
medical leave, and new versions that have been planned for months will not be
affected by his departure, analysts said.



The news that Apple chief Steve Jobs
is standing down as CEO of the firm he is inextricably linked with turns the
spotlight on his successor, Tim Cook.

As the company’s chief operating officer, Mr Cook has been a senior figure at
Apple for more than a decade.

Yet he remains largely unknown by the public, overshadowed by his
high-profile boss.

So who exactly is the 50-year-old who has his hands on one of the world’s
most powerful companies?

With a quiet demeanour and soft Southern accent, it would be easy to imagine
that Mr Cook was merely a bit-part player in Apple’s return to success over the
past decade. In fact, his expertise in logistics and operations has been
credited as one of the crucial elements that has allowed the company to soar on
the back of the iPhone and iPod.

Notorious for being a hard worker who sleeps little, Mr Cook oversees
day-to-day operations with a focus and dedication that insiders say is almost


Mr Cook is an industry veteran who spent more than a decade with IBM, before
he was lured by Mr Jobs to join Apple in the late 1990s. Given the task of
turning around the fortunes of the company, which was on the brink of collapse
at the time, he made some drastic – and highly effective – decisions.

Tim Cook
Is Tim Cook the natural successor to Steve Jobs?

Under Mr Cook’s direction, Apple closed down most of its manufacturing
operations and recast itself as a lean and flexible operation.

He forged close links with Asian companies who build the hardware, cutting
costs and pushing technical boundaries, and supported the move to concentrate
sales efforts on a string of high-end retail outlets, which Mr Jobs initially

Mr Cook, a fitness fanatic and outdoor enthusiast, is said to be a great
believer in intuitive decisions: it is this knack for doing the right thing that
has won him the trust of Mr Jobs and Apple’s board of directors.

Indeed, he has already spent three spells holding the reigns while Mr Jobs
has stepped aside.

He was given the top job temporarily in 2004, when the Apple co-founder first
underwent treatment for pancreatic cancer, and then took over again in 2009 when
Mr Jobs took time off to receive a liver transplant.

In January 2011 he once again took over as stand-in as Mr Jobs chose to focus
on his health.

And he has been well compensated for his efforts, last year alone earning a
salary of $800,000 (£500,000), a bonus of $5m (£3.1m) and stock options worth
more than $50m (£31m).

It is a surprising trajectory for a man born in 1960 to a working class
family in the Gulf coast town of Robertsdale, Alabama. His father was employed
around the local shipyards and, after graduating high school, Mr Cook headed for
an industrial engineering degree at Alabama’s Auburn University.

Though Auburn was also the alma mater of Wikipedia co-founder Jimmy Wales, it
is more famous for its sporting heritage than breeding hi-tech business acumen,
and Mr Cook continued his studies with an MBA at Duke in North Carolina.

After graduating he spent more than a decade working his way up the ladder at
IBM before changing and eventually being lured by Mr Jobs to join Apple in

More than 12 years later, he appears as dedicated to the company now as he
was then: even his own father has called him a workaholic.

Whether or not he would inherit the leadership of Apple in the long run was
never clear, until the moment that he did.

But as the man credited with turning Steve Jobs’ vision into hit products, he
is certainly more than just a safe pair of hands.



Timothy D. Cook was born on November 1st, 1960 according to

November 1st, 1960

11 + 1 +1+9+6+0 = 28 = his life lesson = what he is here to learn = Bold.  Daring.  Unstoppable.


November 1st, 1960

November 1st

11 + 1 +2+0+1+0 = 15 = his personal year (from November 1st, 2010 to November 1st, 2011) = Sales.

15 year + 8 (August) = 23 = his personal month (for August 2011) = Leadership.  Leading the way.

23 month + 24 (24th of the month on Wednesday August 24th, 2011) = 47 = his personal day = Famous.  Visionary.  Having an eye toward the future.


using the number/letter grid:
1      2      3       4       5       6      7      8      9
A      B     C       D       E       F      G      H      I
J      K      L      M      N       O      P      Q      R
S      T      U      V      W      X      Y      Z


A = 1              J = 1              S = 1

B = 2              K = 2             T = 2

C = 3              L = 3             U = 3

D = 4              M = 4            V = 4

E = 5              N = 5            W = 5

F = 6              O = 6             X = 6

G = 7              P = 7             Y = 7

H = 8              Q = 8             Z = 8

I = 9               R = 9



Tim Cook

294 3662      32


his path of destiny = 32 = Blockbuster.  Proud American.




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