June 13, 2012 6:08 p.m.
Google hopes to inherit the Earth — or at least .earth. And Amazon wants to bring you .joy. It’s probably no surprise that they both want .you.
Those were among the 1,930 applications for new generic top-level domain names, replacing the ubiquitous .com that is seen on most commercial websites.
The entity that controls the domain names, the Internet Corporation for Assigned Names and Numbers, invited companies to apply for new names of their choice starting Jan 12. The closing date was May 30.
All it took to apply was $185,000, per name. ICANN plans to start issuing decisions on names it approves in the first quarter of 2013.
But Joe Touch, director of USC’s Postel Center Internet research group, said he thinks that the only group to benefit from this process could be ICANN itself.
“I think that all of this [domain name system] stuff in ICANN is a way to increase revenue,” Touch said. If hundreds of the names are approved, he said, that will only serve to confuse Web users.
“A single rose is unique, a field of a thousand is not,” Touch said. He said, however, that “a particularly interesting” name might do well.
Hundreds of companies and even countries with cash on hand put in their applications, in some cases to protect names they already have.
Nissan brought back its old brand in .datsun.
Some entities applied for specific terms with which they had long been associated. The Vatican, for example, applied for .catholic.
But many of the applications were for general terms, with some companies going for numerous selections.
Amazon focused on its core with .author, .book, .read and .buy.
Google went for some specific career areas — .cpa, .esq, .phd and .prof, among them. It also made a play for the family with .baby, .kids, .mom, .dad and .pet.
In some cases, Google didn’t try to cover an entire area. It applied for .day but not .night, and although it wants .dog it didn’t go for .cat.
Before decisions are made, protests and other comments can be filed.
“A 60-day comment period begins today, allowing anyone in the world to submit comments on any application, and the evaluation panels will consider them,” ICANN Senior Vice President Kurt Pritz said in an email statement.
“If anyone objects to an application and believes they have the grounds to do so, they can file a formal objection to the application. And they will have seven months to do that.”
Not surprisingly, there were many cases of companies going after the same terms. For example, Amazon and Google (as Charleston Road Registry Inc.) both went after .game, .movie and .wow.
In these situations, ICANN will make the ultimate decision on which company gets what.
Pritz said the two parties will first be encouraged to negotiate with each other. If an agreement cannot be reached, then an auction will be held to determine the winner, meaning more money would have to be spent.
However, if a public entity — such as a municipality or school district — is involved, it might be given preference.
Some names, if approved, might require a lot more typing. For example, Johnson & Johnson applied for .afamilycompany, its tag line. Similarly, Nationwide went for .onyourside.
Applications came from 60 countries and territories, with 911 from North America and 675 from Europe. About 300 applications came from the Asia-Pacific region, plus 24 from Latin America and the Caribbean and 17 from Africa.
using the number/letter grid:
1 2 3 4 5 6 7 8 9
A B C D E F G H I
J K L M N O P Q R
S T U V W X Y Z
A = 1 J = 1 S = 1
B = 2 K = 2 T = 2
C = 3 L = 3 U = 3
D = 4 M = 4 V = 4
E = 5 N = 5 W = 5
F = 6 O = 6 X = 6
G = 7 P = 7 Y = 7
H = 8 Q = 8 Z = 8
I = 9 R = 9
2392 79928 51
his path of destiny = 51 = Standards. Regulations. Rules. Laws.
comprehensive summary and list of predictions for 2012:
discover some of your own numerology for FREE at:
learn numerology from numerologist to the world, Ed Peterson:
Sex Numerology available at: