February 9, 2011 10:23 AM
Ronald McDonald has been “kidnapped” by a fringe group demanding transparency over the fast food chain’s manufacturing processes.
An organisation calling itself the Food Liberation Army claims to be holding the McDonald’s figurehead hostage and has threatened to “execute” the clown character if its demands are not met, according to Orange News.
A video featuring scenes uncomfortably similar to those depicted in Al-Quaeda videos was sent and a spokesman for the Finland-based group called on the McDonald’s organisation to answer ethical questions or Ronald will be executed.
“Two days ago we kidnapped Ronald McDonald from a McDonald’s Restaurant,” he said.
“We love burgers, fries and McDonald’s, but we can no longer watch silent when the food we love is being destroyed and brought to shame because of greed and indifference. Because of your short-sightedness your burgers have become nearly inedible.”
He then gave the fast food chain until 6.30pm on Friday 11 February to comply and listed eight questions including: “Why are you not open about the manufacturing processes, raw materials and additives used in your products? What are you afraid of?” and “Why is cheap production cost your main value?”
A McDonalds spokeswoman rebuked the stunt as being in “very poor taste”.
“McDonald’s is always available to engage in constructive conversations with our customers, stakeholders and the media. This stunt is in very poor taste and not a responsible approach to meaningful dialogue,” she said.
Members of a group called the ‘Food Liberation Army’ beheaded a Ronald McDonald statue in Helsinki, Finland.
Campaigners for ethically produced food today carried out their threat to behead Ronald McDonald, in a publicity stunt that has been branded ‘poor taste’ by the restaurant chain.
Last week, the group released a spoof video on YouTube where they were holding a hooded Ronald McDonald hostage.
They stole a Ronald McDonald statue from a Helsinki restaurant on January 31, posting their videoed demands on YouTube days later.
Finnish police later recovered the statue and arrested two of the members.
The group suggested that McDonald’s was attempting to hide details about its food quality and manufacturing processes. They accused McDonald’s of ‘greed and indifference’, the spokesman added that the company’s short-sightedness had made their products nearly inedible.
But then they said that if McDonald’s listened, they would eat more burgers.
using the number/letter grid:
1 2 3 4 5 6 7 8 9
A B C D E F G H I
J K L M N O P Q R
S T U V W X Y Z
A = 1 J = 1 S = 1
B = 2 K = 2 T = 2
C = 3 L = 3 U = 3
D = 4 M = 4 V = 4
E = 5 N = 5 W = 5
F = 6 O = 6 X = 6
G = 7 P = 7 Y = 7
H = 8 Q = 8 Z = 8
I = 9 R = 9
Food Liberation Army
the Food Liberation Army ‘s salvation/undoing number = LA = 31 = Controversy. Stirring things up. Stirring the pot. Provoke a reaction. Getting a rise out of someone. Raising a ruckus. Things get out of hand. Prove you wrong. I’ll show you. In your face. Bring it on. C’mon. Here comes trouble. It takes two to make a quarrel. Gettiing into the mix. Out of spite. Getting your goat. Working at cross purposes.