Sara Lee Corp., the maker of Ball Park hot dogs and Senseo coffee, said Brenda Barnes is resigning as chairman and chief executive officer, focusing on her health after taking leave in May to recover from a stroke.
Marcel Smits will continue as interim CEO and James S. Crown will remain chairman during the search for a successor, Sara Lee said today. Smits and C.J. Fraleigh, head of the North American retail and foodservice operations, are both contenders for the job, D.A. Davidson & Co. analyst Tim Ramey said.
The successor to Barnes, who led Sara Lee for more than five years, faces the task of reviving sales that have stagnated or dropped for six straight quarters. The new chief may pursue purchases, using proceeds from asset sales, to keep up Barnes’s efforts to fuel revenue from packaged foods, according to Peter Jankovskis, co-chief investment officer at Oakbrook Investments.
“Barnes had started the process of paring down the company to focus on foods, but it is going to take time,” said Jankovskis, who helps manage about $2 billion, including Sara Lee shares, at Lisle, Illinois-based Oakbrook. “Once they’ve sold enough assets, perhaps they’ll make an acquisition. That seems to be the right strategy.”
Search firm Egon Zehnder will work with Sara Lee’s board to find a successor, according to a person familiar with the situation. Jill Totenberg, a spokeswoman for Egon Zehnder, declined to comment.
Brenda Czajka Barnes was born on November 11th, 1953 according to http://articles.chicagotribune.com/2007-10-14/features/0710100147_1_brenda-barnes-katie-couric-pepsi-cola-north-america/3
November 11th, 1953
11 + 11 +1+9+5+3 = 40 = her life lesson = what she is here to learn = Be gentle. How can I help? At your service. Pitching in. Helping out. Doing your part. For the good of my fellow human being. Brotherly love. Brothers and sisters. Grandchildren. Good Shepherd. Every little helps. The biggest help is help, and even the smallest help is help. Well tended. Do me a favor. Help me out. Help me.
11 + 11 +2+0+0+9 = 33 = her personal year (from November 11th, 2009 to November 10th, 2010)
33 year + 7 (July) = 40 = her personal month (from July 11th, 2010 to August 10th, 2010) = Be gentle. How can I help? At your service. Pitching in. Helping out. Doing your part. For the good of my fellow human being. Brotherly love. Brothers and sisters. Grandchildren. Good Shepherd. Every little helps. The biggest help is help, and even the smallest help is help. Well tended. Do me a favor. Help me out. Help me.
When her number (40 (11 + 11 +1+9+5+3)) comes up, that’s when she gets to live/experience what she is here to live/experience. So this is HER month!!!